Program, made by 25 speakers,
was divided into the following segments:

     
 

Training:
Richard Myers, chairman of Saatchi & Saatchi creative board, Europe and deputy chairman of Saatchi & Saatchi creative board worldwide and Alex McKie, strategist & futurist.

     
  Psychology of creative thinking:
Katarina Lukatela, professor at the Department of Psychiatry at Brown University, and at the Department of Psychology at Rhode Island University, director of Neuropsychology at Eleanor State Hospital and Miro Kline, professor of psychology and marketing at Ljubljana University, founder and director of advertising agency Kline & Kline.
     
  New ideas in advertising:
Nina Milosevic L., worldwide planner for Apple brands and Bob Garfield, editor-in-large, Advertising Age.
     
  Ideas are all around us:
In management (Matjaz Mulej, Danica Purg), philosophy (Stojan Pelko), society (Tibor Varady), literature (György Konrad), wine (Bostjan Tadel), film (Srdjan Karanovic), theatre (Jovan Cirilov), football (Bogdan Tirnanic with Srecko Katanec), music (Miha Pogacnik), art (Branislava Andjelkovic)...